Section VIII, paragraph 1, of the Lacy-Zaroubin Agreement provided for the exchange of exhibitions in each country. The American exhibition took place in Moscow`s Sokolniki Park, while the Soviet exhibition took place at the Colosseum in New York. The exhibition was intended to give visitors an insight into the United States, its citizens and their lives. It was also a rare opportunity for average Soviet citizens to speak with Fluent Russian-speaking American leaders and ask them questions about the United States (Richmond 2003, 133). Among the many consumerist exhibitions in Moscow, the exhibition included exhibitions of book collections (Ruggles and Swank 1962, 1). The two exhibitions were the first in a series of exchanges over the next three decades. Cultural exchanges attracted a great deal of international attention because of the widely known exchanges between Vice President Richard Nixon and Prime Minister Nikita Khrushchev, as he toured an American model house at the American exhibition in Moscow. Some Russians, I am sure, have similar views. These intelligent capitalists, they might argue, must have ulterior motives to want cultural exchanges and will use them for their own ends. So, in Moscow, the question is probably asked: `Who will win, us or the Americans? 58Chrochev`s 1959 visit to the United States was supposed to promote and celebrate the Soviet Union`s achievements in the United States and thus impress the red fear of American public opinion.
Khrushchev`s personal goal was to see that the Soviet Union was the equal of the United States. The country may lack the availability of consumer goods, but it was at the forefront of space racing and education and should therefore be taken seriously. But by 1957, it had become clear that Soviet leaders had underestimated the power of the cultural Cold War and should play the role, standard of living, comfort, leisure and fashion. Thus, Khrushchev`s visit made more impression on Soviet public opinion, which reacted enthusiastically to the trip to the official tropics, in this case in the name of peaceful coexistence with America.